We all like to think we’re savvy shoppers, but we’re still vulnerable to these common psychological tricks.
Sources:
The Zero Price Effect: “How Small is Zero Price?” Dan Ariely, Federal Reserve Bank of Boston
https://www.bostonfed.org/publication...
How the Offer of ‘Free Shipping’ Affects On-line Shopping
http://knowledge.wharton.upenn.edu/ar...
On Orbitz, Mac Users Steered to Pricier Hotels
https://www.wsj.com/articles/SB100014...
How Amazon Tricks You Into Thinking It Always Has the Lowest Prices
https://www.recode.net/2015/1/13/1155... (edited)
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